The Practice

Led by someone who reads a room before she designs it.

Phanija Suryadevara, Experience Lead at Flectra Studio

Phanija — Experience Lead

Phanija built her track record translating global luxury maisons — Van Cleef & Arpels, Macallan, Louboutin — into single evenings with no room for a second attempt. Every one of those engagements ran on the same discipline: a small guest list, zero margin for error, and every element of the room — light, material, spatial sequencing, the exact moment a door opens — considered on purpose.

She now leads Flectra Studio's experience practice — applying that same precision to private dinners, brand activations and bespoke installations, wherever a brand needs people to feel something specific inside a physical space. This page is that track record, in full.

Portfolio

Intimate luxury, executed at scale.

Small rooms, engineered with flagship-level precision.

THE ROOM AS A STAGE FOR THE COLLECTION

Van Cleef & Arpels

An intimate VIP dinner built around a live presentation of the collection — light, floral architecture and pacing choreographed so the room could turn, mid-evening, from a table into a runway without breaking stride.

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High-Concept Immersive Activation

Halloween

A full character and set build-out — costumed performers, a hand-styled dessert table and a completely re-lit room turned the space into a world guests walked into, not one they were simply decorated around.

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Heritage Meets Modernity

Louboutin

The Louboutin world, installed inside a century-old room without fighting it — colour, object placement and scale calibrated so the brand read as native to the space, not visiting it.

Full spatial choreography
Brand-world installation
Integrated retail moments

Gala reception with crystal candle towers and drum-shade chandeliers

A FESTIVAL DINNER, BUILT AS ONE TABLE

The Long Table Gala

Oversized drum-shade chandeliers and rows of crystal candle towers frame a single long table set for a cultural festival dinner — the room built to read as one continuous space, not a floor plan of separate tables.

Chandelier and candlelight design
Full room re-drape
Tablescape architecture

Empty period ballroom set for a wedding ceremony

Brand Activations

A brand's world installed into a real room — colour, material and spatial planning calibrated so people feel the brand, not just see it referenced.

Long table private dinner in warm amber light

Private Dinners

A room paced course by course — light, sound and table design calibrated to how each turn of the evening should feel.

Pop-art themed dessert table with costumed performers

Special Projects

High-concept environments built from scratch — set design, live performance and spatial narrative for briefs that don't fit a category.

Macallan 200

A room engineered to hold two centuries of craft in a single evening, paired course by course against rare expressions from the archive.

This portfolio is Phanija's own track record, built prior to and continuing alongside her work with Flectra Studio.

HOW A BRAND STORY BECOMES A ROOM

Four stages, one point of contact.

READ

Understand the brand — its story, its positioning, what the audience should walk away feeling — before a single concept gets proposed.

TRANSLATE

Turn that story into a spatial concept — architecture, light, material, movement — built to make people feel the brand, not just hear about it.

BUILD

Vendors, run-of-show, crew and safety sign-off handled end to end — reported back before the day, not discovered on it.

PROVE

Full execution on site, followed by a reading of what the room actually delivered — engagement, recall, reach — carried forward into the brand's next move.

A room doesn't just hold your guests -
it tells them how to feel.
We design
that on purpose.

Led by someone who reads a room before she designs it.