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Flectra Studio — Hyderabad & Bangalore

Brand systems
and live rooms,
built by one studio.

Est. 2024

We run the digital work that gets a brand in front of the right people, and the physical experiences that close the room once they're there — under one roof, one team, one brief.

Most studios stop at the screen. We stay in the room — the funnel and the follow-through, built by the same brief.
— Flectra Studio, on how the studio is built
What We Build

Two disciplines, run to the same brief.

Digital

Brand, growth & product

Research-led positioning, performance marketing and custom UI/UX for D2C brands and startups — the systems that build demand before a single guest arrives.

  1. Brand strategy & positioning
  2. SEO, content & performance marketing
  3. UI/UX & website design, built not templated
  4. Growth reporting & funnel design
Physical

Curated live experience

Intimate dinners, retail activations and bespoke installations — every touchpoint, from lighting to floral architecture, built to hold up in the room, not just in a deck.

  1. Curated private dinners, 20–40 guests
  2. Brand-aligned retail activations
  3. Weddings & grand-scale execution
  4. Bespoke installations & special projects
Selected Work

Digital systems, shipped.

A sample of recent brand, growth and product engagements. Full reporting and case studies available on request.

01
IZF World

IZF World

Fashion · D2C Apparel

Youth fashion label — brand awareness and performance marketing strategy across paid social and content, calibrated for Indian search and discovery behaviour.

60% lift
"Our brand awareness skyrocketed... their team truly understands how to deliver results."Samir Gupta, Co-Founder, IZF World
02
Ossus Biorenewables

Ossus Biorenewables

Cleantech · Green Hydrogen

Bengaluru/Mumbai bioenergy company converting industrial wastewater into green hydrogen. Delivered a full web application with a custom control panel and backend.

Full-stack build
"A powerful web application with a seamless control panel and robust backend system... transformed our digital operations."Suruchi Rao, CEO, Ossus Biorenewables
03

Krisp

Product · UI/UX

UI/UX design engagement — full pass on the product's core screens, spec to ship, with a measurable engagement lift.

UI/UX, spec-to-ship
"Nailed our requirements with precision... improved user engagement on our platform significantly."Vincent Chase, CEO, Krisp
04

Minced

Food & Beverage

Ongoing brand and channel management for the F&B label — content system and social presence under retainer.

Ongoing retainer
IZF WorldOssus BiorenewablesKrispMinced IZF WorldOssus BiorenewablesKrispMinced
Live Experiences

Intimate luxury, executed at scale.

This practice is led by Phanija, who joined Flectra Studio to build out its live-experience arm — bringing a portfolio of curated dinners and retail activations for global maisons.

Van Cleef & Arpels curated client dinner
Curated Intimate Client Dinner

Van Cleef & Arpels

20 Pax

An elite gathering crafted to mirror the poetic refinement of high jewelry — every touchpoint, from lighting to floral architecture, elevated the presence of the collection.

Hover to play
High-Concept Immersive Activation

Halloween

A full character and set build-out — costumed performers, a hand-styled dessert table and a re-lit room turned the evening into a themed world guests walked into, not just decorated for.

Hover to play
Heritage Meets Modernity

Louboutin at The Vancouver Club

A seamless integration of the Louboutin aesthetic into a historic setting — vibrant, brand-aligned installations that felt like a natural extension of the Club's own heritage.

  • Bespoke spatial planning
  • Brand-aligned decor
  • Integrated retail activations
Ballroom wedding aisle lined with candles and blush roses
Grand-Scale Wedding Execution

The Ceremony Aisle

A period ballroom reset entirely for a single processional moment — gilded candle towers and cascading garden roses turning a formal room into one continuous sightline down the aisle.

Gala reception with crystal candle towers and drum-shade chandeliers
Reception, Reimagined

The Long Table Gala

Oversized drum-shade chandeliers and rows of crystal candle towers frame a single long table — a reception built to read as one continuous room, not a floor plan of separate tables.

  • Custom lighting design
  • Full room re-drape
  • Bespoke tablescape build
Empty period ballroom set for a wedding ceremony
Weddings

Bespoke luxury and intimate storytelling, translated into grand-scale wedding executions.

Long table private dinner in warm amber light
Private Dinners

Seated dinners built course by course, down to the candle colour and the menu card.

Pop-art themed dessert table with costumed performers
Special Projects

High-concept immersive activations, from set design to live performance elements.

Macallan 200 Vancouver Series bottle presentation
Macallan 200

A bicentennial whisky dinner for 40, paired with rare expressions across two centuries of craftsmanship.

Experience credited to Phanija's portfolio prior to joining Flectra Studio, now built out as the studio's live-experience practice.

Built For This Room

What this looks like for a project launch.

The same pairing applied to a real estate launch — digital demand generation feeding a physical experience precise enough to turn HNI walk-ins into signed bookings.

01

Pre-Launch Digital Runway

Positioning, landing page and paid funnel that qualify buyers before they see the site — so the guest list for the reveal is already warm.

02

The Reveal Experience

An intimate, curated preview — florals, lighting, seating, pacing — built around the property's own materials and story, not a generic launch template.

03

Sales Gallery as Retail Space

The same brand-aligned spatial thinking used for luxury retail pop-ups, applied to the sales gallery — selling the lifestyle, not just the floor plan.

Behind The Studio

The experience each of us brought in.

Founder

Krishna

Flectra Studio, since 2024

Krishna founded Flectra Studio in Hyderabad, running research-led brand, growth and product-design work for D2C brands and startups across India — the strategy, SEO and UI/UX behind engagements like IZF World, Ossus Biorenewables and Krisp.

The studio's premise from day one: no handoff between strategy and execution, and nothing shipped that wasn't checked against the research first.

Live Experience Lead

Phanija

Joined Flectra Studio, 2026

Phanija brings a portfolio of intimate luxury events for global maisons — Van Cleef & Arpels, Macallan, Louboutin — built on elite hospitality standards and seamless brand integration.

She now leads Flectra Studio's live-experience practice, applying that same precision to physical launches and activations for the studio's clients.

Let's build the launch — the funnel and the room, in one brief.

Send over the project and we'll come back with a proposal that covers both sides of it.

Email the Studio WhatsApp +91 799 363 7711